Privacy policy

Your data, protected.

Honeytrail is built to keep your prospecting data secure and compliant.

Last updated: January 2025

1. Introduction

DigitalSurge ("Company," "we," "us," or "our") operates the Honeytrail platform and related services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website honeytrail.co, use our platform, or engage with our services in any manner.

Please read this Privacy Policy carefully. By accessing or using any part of our services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the site or use our services.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the services after the date such revised Privacy Policy is posted.

2. Information We Collect

2.1 Personal Data You Provide

We collect personal information that you voluntarily provide to us when you register for an account, express an interest in obtaining information about us or our products and services, participate in activities on the services, or otherwise contact us. The personal information we collect may include:

  • Account Information: Name, email address, phone number, company name, job title, and password when you create an account
  • Billing Information: Payment card details, billing address, and transaction history (payment processing is handled by secure third-party processors)
  • Profile Information: Professional background, industry, company size, and preferences you provide to customize your experience
  • Communication Data: Email correspondence, support tickets, feedback, and any other communications you send to us
  • User Content: Email templates, messaging campaigns, prospect lists, and other content you create or upload to the platform
  • Integration Data: Credentials and data from third-party services you connect to Honeytrail, such as email providers, CRM systems, and calendar applications

2.2 Automatically Collected Information

When you access our services, we automatically collect certain information about your device and your use of the services:

  • Device Information: Browser type and version, operating system, device type, screen resolution, and unique device identifiers
  • Log Data: IP address, access times, pages viewed, links clicked, and the page you visited before navigating to our services
  • Usage Data: Features used, actions taken, session duration, and interaction patterns within the platform
  • Location Data: General geographic location inferred from your IP address
  • Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities

2.3 Information from Third Parties

We may receive information about you from other sources, including:

  • Business Partners: Information from partners who provide data enrichment, prospect discovery, or other services
  • Public Sources: Publicly available information from websites, social media platforms, and business directories
  • Connected Services: Information from services you connect to your Honeytrail account
  • Referrals: Information provided by other users who refer you to our services

3. How We Use Your Information

We use the information we collect for various purposes, including:

3.1 Providing and Improving Our Services

  • Create and manage your account
  • Process transactions and send related information
  • Provide customer support and respond to your inquiries
  • Deliver the features and functionality of our platform
  • Enable AI-powered prospect discovery and outreach capabilities
  • Generate personalized email drafts and campaign recommendations
  • Analyze usage patterns to improve and optimize our services
  • Develop new features, products, and services

3.2 Communications

  • Send administrative information, such as updates to our terms, conditions, and policies
  • Send promotional communications about products, services, features, and events (with your consent where required)
  • Respond to your comments, questions, and requests
  • Send you technical notices, security alerts, and support messages

3.3 Analytics and Research

  • Monitor and analyze trends, usage, and activities in connection with our services
  • Measure the effectiveness of our marketing and advertising
  • Conduct research and analysis to better understand our users
  • Generate aggregated, anonymized, or de-identified data for various purposes

3.4 Legal and Security

  • Comply with legal obligations and respond to lawful requests
  • Protect our rights, privacy, safety, or property, and that of our users and others
  • Detect, prevent, and address fraud, security breaches, and other harmful activities
  • Enforce our terms of service and other agreements

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 Service Providers

We share information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. These service providers are contractually obligated to use your information only for the purposes of providing services to us and to maintain appropriate security measures.

4.2 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your information may be transferred as part of that transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency), including to meet national security or law enforcement requirements.

4.4 With Your Consent

We may share your information for other purposes with your consent or at your direction.

4.5 Aggregated or De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your data, whether we can achieve those purposes through other means, and applicable legal requirements.

When you delete your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain certain information for legal or legitimate business purposes, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.

6. Data Security

We implement appropriate technical and organizational security measures designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption: All data is encrypted in transit using TLS 1.2 or higher, and sensitive data is encrypted at rest using industry-standard encryption algorithms
  • Access Controls: Strict access controls and authentication mechanisms to limit access to personal information to authorized personnel only
  • Monitoring: Continuous monitoring and logging of system access and activities to detect and respond to potential security incidents
  • Regular Assessments: Periodic security assessments, vulnerability testing, and audits to identify and address potential risks
  • Employee Training: Regular security awareness training for all employees who handle personal information
  • Incident Response: Documented incident response procedures to quickly address any security breaches

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to promptly notifying you and relevant authorities of any breach as required by applicable law.

7. Your Rights and Choices

Depending on your location and applicable laws, you may have certain rights regarding your personal information:

7.1 Access and Portability

You have the right to request access to the personal information we hold about you and to receive a copy of that information in a structured, commonly used, and machine-readable format.

7.2 Correction

You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

7.3 Deletion

You have the right to request that we delete your personal information, subject to certain exceptions provided by law.

7.4 Restriction and Objection

You have the right to request that we restrict processing of your personal information or to object to our processing of your personal information in certain circumstances.

7.5 Withdraw Consent

Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

7.6 Marketing Communications

You can opt out of receiving promotional communications from us by following the unsubscribe instructions in those messages or by contacting us. Even if you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

7.7 Cookies

Most web browsers are set to accept cookies by default. You can usually modify your browser settings to remove or reject cookies. Please note that removing or rejecting cookies may affect the availability and functionality of our services.

8. International Data Transfers

We are based in the United States and process information in the United States. If you are located outside the United States, please be aware that information you provide to us may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

When we transfer personal information from the European Economic Area, United Kingdom, or Switzerland to the United States, we rely on appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, or other legally recognized transfer mechanisms.

9. Children's Privacy

Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information as quickly as possible. If you believe that a child under 18 may have provided us with personal information, please contact us.

10. California Privacy Rights

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including:

  • The right to know what personal information we collect, use, disclose, and sell
  • The right to request deletion of your personal information
  • The right to correct inaccurate personal information
  • The right to opt out of the sale or sharing of your personal information
  • The right to limit the use of your sensitive personal information
  • The right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us using the information provided below. We will verify your identity before responding to your request.

11. European Privacy Rights

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR) or equivalent laws, including the rights described in Section 7 above. Additionally:

  • You have the right to lodge a complaint with a supervisory authority in your country of residence
  • We process your personal information on the legal bases of contract performance, legitimate interests, consent, and legal obligations
  • Where we rely on legitimate interests, these include providing and improving our services, fraud prevention, and direct marketing

12. Third-Party Links and Services

Our services may contain links to third-party websites, plugins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. When you leave our services, we encourage you to read the privacy policy of every website you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws.

You can see when this Privacy Policy was last updated by checking the "Last updated" date displayed at the top of this Privacy Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

DigitalSurge

701 Tillery Street

Austin, Texas 78702

United States

+1 409-269-4764

We will respond to your request within a reasonable timeframe and in accordance with applicable law.